Shift Racing out of business
#11
Fox Racing is the parent company - they're having to close the Shift sub-brand. Fox Racing isn't going anywhere.
Fox wanted to get into the stunt-street riding game, but didn't want to risk the stunter crowd avoiding the Fox name due to thinking the moto-x brand was just wanting to cash in. So shift was born to give them something of their own.
You'd have to see the financials to see how well the brand was doing to determine if Fox will now bring in street/stunt gear under its own name, or under a different brand to replace Shift's market share.
Considering how well Icon and a-stars does in these markets, I'd guess Fox might be ready to brand their own lines now.
#13
#14
#17
While I was at Revzilla, I was looking over the guy's shoulder and saw Shift Torque Jeans for $69.99. Normally they're $99 so I asked what was up. Shift is out of business and they're discontinuing all their gear. It's unknown if Fox Racing will rebrand under another name.
But regardless of what happens, Shift gear is getting marked down to clear stock. So there are some bargains out there. I grabbed 4 pairs of the Torque jeans
But regardless of what happens, Shift gear is getting marked down to clear stock. So there are some bargains out there. I grabbed 4 pairs of the Torque jeans
sorry for bringing up old thread but i am thinking about trying a pair of one of these...i usually just wear regular ol jeans
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