Why do so many dealers jack the bike prices?
#1
Why do so many dealers jack the bike prices?
I do not wish to offend anyone but there seems to be a major problem among the motorcycle dealerships across America. Price gouging. Dealers invent fees that are completely rediculous. When Honda, Suzuki, Yamaha and Kawasaki make an MSRP, this means suggested retail price + tax and liscensing.
Far too many riders have little or no education. Because of this phenomenon, bike shops take advantage of the uneducated customer. This usually includes dealer prep fees, and outrageous interest rates above 15%.
I may never end up getting my own CBR600RR. The last time I had to dealer with shady dealers was in 1991 when I bought my Jet Ski. Nothing has changed in `5 years.
For my Karma, I will give everyone a tip. www.southernhonda.com advertises out the door pricing way below MSRP. I don't know if it true and you have to have it delivered or ride it home from Tennesee.
Some of the best riders I've ever seen in my life were the dumbest people that I have ever met. My above statements certainly do not apply to the riding safety, skills or ability of said meatheads.
Far too many riders have little or no education. Because of this phenomenon, bike shops take advantage of the uneducated customer. This usually includes dealer prep fees, and outrageous interest rates above 15%.
I may never end up getting my own CBR600RR. The last time I had to dealer with shady dealers was in 1991 when I bought my Jet Ski. Nothing has changed in `5 years.
For my Karma, I will give everyone a tip. www.southernhonda.com advertises out the door pricing way below MSRP. I don't know if it true and you have to have it delivered or ride it home from Tennesee.
Some of the best riders I've ever seen in my life were the dumbest people that I have ever met. My above statements certainly do not apply to the riding safety, skills or ability of said meatheads.
#2
RE: Why do so many dealers jack the bike prices?
yup too many crappy additional fees make the bike got from 9K to 11K
If you are good at getting the price down you can get it lower than the MSRP OTD
Anything near the MSRP OTD, you did a good job bargaining.
Always becareful financing, it is where they can jack you up
If you are good at getting the price down you can get it lower than the MSRP OTD
Anything near the MSRP OTD, you did a good job bargaining.
Always becareful financing, it is where they can jack you up
#3
RE: Why do so many dealers jack the bike prices?
a while backed I looked into the costs of starting a motorcycle dealership
to meet the requirements of the manufacturers as far as showroom floorspace, service departement, etc and just to make a decent looking bike shop the cost can easily run into near or above a million bucks depending on area
dealerships also have to deal with online parts stores that deal in much larger volumes than most bike shops could ever hope to reach, therefore the online stores can sell parts cheaper than any dealer could. Because of that dealerships have been losing a ton of business in parts, hardly anybody buys exhausts, oem fairings, etc from their local dealerships because the dealers just don't handle the volume of sales needed to match prices with online stores so they lose sales making it worse.
and then you've got to consider that smaller dealerships that don't sell as many bikes have to pay more for the bikes they do sale, alternatively large volume dealers can sell bikes at MUCH cheaper prices than the smaller shops and make the same profit. this is why you see larger dealerships advertise their OTD price heavily and really push that they don't add on those "ridiculous" fees, THEY DON'T NEED TO. The smaller shops aren't gonna make jack crap on bikes unless they add on some fees and we've already discussed that they are constantly losing parts sales, so lets review, you have a business with a HIGH startup cost a low profit on their primary product and a constantly shrinking sales volume on their secondary products (parts/accessories). Add to that the fact that a service department is required which means you've got to pay MECHANICS. A good mechanic isn't cheap and a bad one will get you lawsuits when they damage a customers bike. Also when a new bike is uncrated it does have to be prepared which includes adding fluids, checking parts, cleaning a little bit, etc which requires a mechanic that has to be paid for his time
knowing these things its not really hard to figure out why dealers try to make as much as they can off of the bikes themselves
now of course there are some shops that add on fees just because they may be the only shop around and can get away with it but most do it to stay in business
to meet the requirements of the manufacturers as far as showroom floorspace, service departement, etc and just to make a decent looking bike shop the cost can easily run into near or above a million bucks depending on area
dealerships also have to deal with online parts stores that deal in much larger volumes than most bike shops could ever hope to reach, therefore the online stores can sell parts cheaper than any dealer could. Because of that dealerships have been losing a ton of business in parts, hardly anybody buys exhausts, oem fairings, etc from their local dealerships because the dealers just don't handle the volume of sales needed to match prices with online stores so they lose sales making it worse.
and then you've got to consider that smaller dealerships that don't sell as many bikes have to pay more for the bikes they do sale, alternatively large volume dealers can sell bikes at MUCH cheaper prices than the smaller shops and make the same profit. this is why you see larger dealerships advertise their OTD price heavily and really push that they don't add on those "ridiculous" fees, THEY DON'T NEED TO. The smaller shops aren't gonna make jack crap on bikes unless they add on some fees and we've already discussed that they are constantly losing parts sales, so lets review, you have a business with a HIGH startup cost a low profit on their primary product and a constantly shrinking sales volume on their secondary products (parts/accessories). Add to that the fact that a service department is required which means you've got to pay MECHANICS. A good mechanic isn't cheap and a bad one will get you lawsuits when they damage a customers bike. Also when a new bike is uncrated it does have to be prepared which includes adding fluids, checking parts, cleaning a little bit, etc which requires a mechanic that has to be paid for his time
knowing these things its not really hard to figure out why dealers try to make as much as they can off of the bikes themselves
now of course there are some shops that add on fees just because they may be the only shop around and can get away with it but most do it to stay in business
#4
RE: Why do so many dealers jack the bike prices?
That dealership in Tennessee is owned by a group of business owners that own other businesses around the country and buy so many vehicles that they can sell them cheaper than any other dealer in the country. I had it explained to me once, but I can't remember the details (I work for a dealer that has a sister store in Tennessee) and that one dealer is putting a lot of other dealers out of business and they don't mind losing money on the main product because they have income elsewhere. I personally think its unfair. I believe they do not have a service department or parts. They just sell the bikes/ATVs and that's it.
#5
#6
RE: Why do so many dealers jack the bike prices?
Have you looked at your cell phone bill? how about your internet bill?
Surcharge this
Recoup fee that
Pooling free here
911 service fee there
dealerships aren't the only ones making this **** up. though, they do have to get it shipped and prepped, which DO cost money to do, unless you feel you have the skills to do it yourself.
as for interest... most people finance the ENTIRE purchace. do you realize how much LOWER your APR can be if YOU YOURSELF finance 10% of the purchace? Or 20%? you know what i got? 5 year loan, about 10,000 USD 7.49% total finance. had i financed 20% of that, it would have been 4.24%
Surcharge this
Recoup fee that
Pooling free here
911 service fee there
dealerships aren't the only ones making this **** up. though, they do have to get it shipped and prepped, which DO cost money to do, unless you feel you have the skills to do it yourself.
as for interest... most people finance the ENTIRE purchace. do you realize how much LOWER your APR can be if YOU YOURSELF finance 10% of the purchace? Or 20%? you know what i got? 5 year loan, about 10,000 USD 7.49% total finance. had i financed 20% of that, it would have been 4.24%
#7
RE: Why do so many dealers jack the bike prices?
ORIGINAL: zerochickenstrips
That dealership in Tennessee is owned by a group of business owners that own other businesses around the country and buy so many vehicles that they can sell them cheaper than any other dealer in the country. I had it explained to me once, but I can't remember the details (I work for a dealer that has a sister store in Tennessee) and that one dealer is putting a lot of other dealers out of business and they don't mind losing money on the main product because they have income elsewhere. I personally think its unfair. I believe they do not have a service department or parts. They just sell the bikes/ATVs and that's it.
That dealership in Tennessee is owned by a group of business owners that own other businesses around the country and buy so many vehicles that they can sell them cheaper than any other dealer in the country. I had it explained to me once, but I can't remember the details (I work for a dealer that has a sister store in Tennessee) and that one dealer is putting a lot of other dealers out of business and they don't mind losing money on the main product because they have income elsewhere. I personally think its unfair. I believe they do not have a service department or parts. They just sell the bikes/ATVs and that's it.
#8
RE: Why do so many dealers jack the bike prices?
There is one other dealer in Tenn. that has even lower prices than Southern Honda sometimes. I will have to find the link again. So the theory on parts and service is incorrect. I have personally spoken with the dealership, they told me to fly out and pick up a bike. In Seattle we have no less than 10 Honda dealerships. Most have been in business for well over 10 years each.
Honda gives dealerships money for assembly the bike and shipping. The total price is factored into the MSRP of each bike. The dealership that say otherwise are liars and thieves. Southern Honda is still making a profit on each bike they sell. The only reason Southern Honda will not ship your bike directly to you, Honda will not allow it. Honda does not allow other dealerships to steal customers from other regions. Honda and every other bike manufacturer should seriously reconsider the ethics of most if not all bike shops.
Honda gives dealerships money for assembly the bike and shipping. The total price is factored into the MSRP of each bike. The dealership that say otherwise are liars and thieves. Southern Honda is still making a profit on each bike they sell. The only reason Southern Honda will not ship your bike directly to you, Honda will not allow it. Honda does not allow other dealerships to steal customers from other regions. Honda and every other bike manufacturer should seriously reconsider the ethics of most if not all bike shops.
#9
RE: Why do so many dealers jack the bike prices?
Hmmmm I guess I should have done some serious shopping before I bought my bike. I paid like $8250 OTD and my parents gave me $1000 so my payments would be lower. I financed the rest. I'm almost wishing I would have bought a 600rr instead of my F4i. I should have done more research. But my bike is still fun.
Mike
Mike
#10
RE: Why do so many dealers jack the bike prices?
ORIGINAL: Frank Poncherello
Honda gives dealerships money for assembly the bike and shipping. The total price is factored into the MSRP of each bike. The dealership that say otherwise are liars and thieves. Southern Honda is still making a profit on each bike they sell. The only reason Southern Honda will not ship your bike directly to you, Honda will not allow it. Honda does not allow other dealerships to steal customers from other regions. Honda and every other bike manufacturer should seriously reconsider the ethics of most if not all bike shops.
Honda gives dealerships money for assembly the bike and shipping. The total price is factored into the MSRP of each bike. The dealership that say otherwise are liars and thieves. Southern Honda is still making a profit on each bike they sell. The only reason Southern Honda will not ship your bike directly to you, Honda will not allow it. Honda does not allow other dealerships to steal customers from other regions. Honda and every other bike manufacturer should seriously reconsider the ethics of most if not all bike shops.
I really don't think you know what you're talking about here. I think you're just pissed that dealers charge a lot for motorcycles and trying to find holes in their business plans. I suggest you to find a USED bike of late year build and from a private seller. then you'd only have to bitch about the person.