What's the hype about the Repsol bikes? Just the body/decals correct?

I'm new here and just got my first bike this summer so I don't know much. Seems like some of you guys enjoy making the F3 into the Repsol. Just a quick overview would be nice, thanks.

 

That's pretty much it, and wheels (clolor). It's a popular look and a fun mod at the same time.