i saw something on this recently. i want to say they paid around $1200 to get their whole bike wrapped with their own custom design. seems steep to me.

 

The shop does it for you as its done with heat guns to get the vinyl to get in and around all the lil nooks and cranys and its ment to be cheaper to get a full bike done in the vinyl than you would pay to get 1 or 2 pannels done in paint.